The Nose Mustache: Içara, SC's Brewing Avant-Garde
Amidst the effervescence of Brazil's artisanal brewing scene, The Nose Mustache emerges in Içara, Santa Catarina, as a beacon of innovation, passion, and authenticity. Founded in 2017, our story is woven by the vision of three enthusiasts – Alex Ferreira Michels (sommelier and partner), Antônio Cleber Gonçalves Júnior (brewer), and Eduardo Ribeiro (marketing) – whose affectionate nicknames, Nariz (Nose) and Bigode (Mustache), inspired the name that today is synonymous with excellence and boldness.
From Gypsy Dream to Own Factory: A Journey of Growth
The Nose Mustache's initial kick-off was as a gypsy brewer in 2017, a period of experimentation and legacy building. We were born from a triple award in a homebrew competition by ACERVAS, an early recognition that validated our philosophy of going beyond the conventional. This validation drove the search for our own space, which materialized in 2018 with the inauguration of our factory in Içara, SC. The factory not only expanded our production capacity but also solidified our autonomy and the freedom to explore new horizons of flavor.
Strengthening Partnerships: The Heart of Our Strategy
From the beginning, we understood that the strength of an artisanal brand lies in connection and collaboration. Therefore, partnerships with bars, pubs, and restaurants in the region became a fundamental pillar of our strategy. Alongside establishments that share our passion for quality and innovation, The Nose Mustache has consolidated its presence, transforming each point of sale into an extension of our philosophy. Today, we are proud to serve the best establishments, offering not only high-quality draft and craft beers but also a competitive differentiator that adds value and elevates the experience of their customers. We believe that by strengthening our partners, we strengthen the local brewing culture and democratize access to unique and unforgettable flavors.
Innovation and Recognition: Our Beers, Our Stories
Our passion for flavor innovation and the creation of unusual recipes is the essence that drives us. In 2025, this dedication was doubly celebrated at the prestigious BBA - Brazilian Beer Awards, one of the most important competitions in the sector. We achieved:
- 🥇Gold Medal with Macupi: an American Wheat that reached an impressive score of 98 out of 100 available points. Macupi is a celebration of tropical richness, combining passion fruit, cupuaçu, and pitaya in perfect proportions that transform a classic base into a vibrant and champion sensory experience.
- 🥉Bronze Medal with Vintage Old Ale: this beer is proof that patience is an essential ingredient for High-End beers. With a robust American Barley Wine base, Vintage Old Ale underwent meticulous aging in French and American oak barrels, resulting in a complexity of flavors and aromas that earned it 93 out of 100 possible points. It is the expression of time and productive care in every sip.
Avant-Garde and Purpose: The Future of The Nose Mustache
We believe that making what we truly love to drink is the key to creating products that resonate with the public. Our philosophy is simple: if we love what we create, there will be other enthusiasts who share the same taste and love. We didn't emerge to follow trends, but to be avant-garde in a world of possibilities that presents itself every day. Creativity is in our DNA, and the pursuit of essence in everything we do is what sets us apart. Each The Nose Mustache beer is a statement of purpose, an invitation to explore new flavors and celebrate the art of brewing. Cheers!